Too rarely do we see world-wide gambits of this sort undertaken because of the potential risk and exponential cost attributed. But I commend the guys of World Wide Open for giving it a go regardless of the outcome. It is this kind of big picture thinking that is severely lacking within the body of the Church right now. How are we globally thinking to solve world wide pandemics as Christ's Church is supposed to be doing daily?
Many companies today dive into web2.0 (blogging, twitter, viral media campaigns, social networking) experiments because others are. Not for any underlying reason. It is important to be intentional about our efforts within this arena. Go where your customers are going. Start the conversation where they want to have it... not because your nearest competitor may beat you to it.
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